Our Story

The Story of Weluxy

Weluxy was founded on the belief that true confidence begins with comfort. The brand’s vision stems from a deep understanding that comfort and confidence are two sides of the same coin — one nurtures the other, forming the foundation of a fulfilling and beautiful life.

The idea for Weluxy emerged from the founder’s observations of everyday life. Many women, while striving to look stylish, often endure discomfort from tight, ill-fitting clothing. This disconnect between outer beauty and inner comfort inspired a mission: to create a brand that doesn’t force a compromise between looking good and feeling good.

Weluxy specializes in high-quality lingerie, swimwear, and shapewear designed to celebrate the beauty of every body. From carefully selected, breathable fabrics to ergonomically tailored cuts, every detail is crafted to enhance the natural form and provide all-day ease. Weluxy products feel as good as they look — offering gentle support, freedom of movement, and elegant designs that boost both style and self-esteem.

Beyond comfort, Weluxy places strong emphasis on individuality and self-expression. The brand believes that confidence is not only about how we feel but also about how we present ourselves. That's why its designs merge fashion-forward aesthetics with functional comfort — allowing women to express their style without sacrificing ease.

From subtle detailing to figure-enhancing silhouettes, Weluxy pieces help women feel empowered in every setting — from professional life to personal moments. Weluxy has grown to symbolize a new standard in fashion: where beauty, comfort, and self-love coexist.

With its guiding philosophy — Feel comfortable, shine with confidence — Weluxy continues to innovate, aiming to bring stylish, comfortable, and empowering designs to more women around the world.

 

Brand Commitment

Mission

Through lingerie that blends functionality with artistry, Weluxy aims to break the cycle of body anxiety and aesthetic bias. We seek to awaken a deep love for the self in every woman, making "self-pleasure" a daily philosophy of life.

Vision

To become the "confidence partner" for women around the world. Through continuous technological innovation and product expansion, we are building an inclusive lingerie ecosystem that spans all sizes (XXS–5XL), all occasions, and all cultures — so every woman can find her “second skin” with Weluxy.

Brand Value

Inclusivity: We reject the notion of a "standard body." With 28 size options and personalized services — from AA to H cup, from Petite to Plus Size — every inch of skin deserves to be gently embraced.

Innovation: 15% of our annual budget goes into R&D. In collaboration with Italian textile labs and the Fashion Institute of Technology in New York, we develop breathable shaping technologies like climate-adaptive fibers and 3D-printed support structures.

Reliability: Our 24/7 Personal Fit Advisor service covers everything from sizing consultations to post-purchase care — ensuring each shopping experience is guided by professionalism and empathy.

Sustainability: We pledge to achieve full carbon neutrality across our supply chain by 2030, through green manufacturing, low-carbon logistics, and garment recycling programs — because beauty should coexist with the planet.

Join Us: Begin Your Journey of Self-Discovery

When you wear Weluxy, you're choosing more than just lingerie — you're stepping into a journey of self-acceptance and inner harmony. Here, there is no mold for the “perfect body,” only the brilliance of what makes you uniquely you — stretch marks on a post-baby belly, flushed collarbones after a workout, or a confident, lifted jawline.

Weluxy invites you to:

  • Let go of dressing for others, and embrace lingerie as a personal ritual of dressing for yourself.

  • Reject the weight of body anxiety and rediscover your radiance, wrapped in the gentle touch of lace and thread.

  • Be part of the sustainable fashion movement — each choice you make helps reduce carbon emissions and empowers women everywhere.

Because in the world of Weluxy — you are the standard of beauty.

“I am not defined by my size, but by my courage to shine.”
— From Weluxy, to every woman who dares to be her true self.